I guess it was a for-profit book completely filled with reprinted copyrighted materiel (Art, characters, ect) and did not fall into fair use (For review or satire)
I have not looked too much into what it was exactly, but even though I would love a copy, I can't fault Nintendo here. They are reprinting art without properly licensing it, and you can't do that.
I can't just print a book with all the Beatles album covers, or covers to all the Batman comic. Copyright works in a 'use it or loose it' type of way, if Nintendo does not try to protect it's rights they will loose the ability too.
I'm curious if it can count as educational use, I'm not too sure how Fair use would apply to that, and the amount of art used.
EDIT: reading the complaint, yeah, they over use copyrighted art to where it knocked it out of fair use, it needs to be more text based and mostly use art as examples.
The description of the book states that it is “mainly visual”, and the campaign shows pages of the book which consist simply of large screenshots copied directly from Nintendo’s video games. This campaign also makes use of a mark that is confusingly similar to registered trademarks owned by Nintendo. Specifically, the project’s creator is using a modified version of Nintendo's “Official Nintendo Seal” mark (protected by U.S. Trademark Registration Nos. 3114368 (Class 16), 3117154(Class 28), 3173562(Class 9), and 1570911(Classes 16 and 28)) and Nintendo’s “Original Seal of Quality” mark (protected by EU Trademark Regisration No. 3475977 (Classes 9, 16, 28) to promote this project. This use of Nintendo's intellectual property may confuse Kickstarter backers into thinking this project is sponsored or licensed by Nintendo, when in fact it is not.
The also got in trouble for this for being too similar to the Nintendo seal, and might be confused for the official one:
