Yeah, I don't think Adobe would be doing themselves much of a favour by advertising their products with blatant hoaxes. I remember seeing the Healing Brush demoed for the first time a couple of years back (well... quite a few years ago I guess!), and that seemed just as unbelievable back then. As antony30bc said mileage will vary of course, but it does look like an amazingly powerful tool that could cut out ALOT of work from any photo or picture editing job...