If they're thermal printed vinyl graphics, then the price is very fair. That equipment is quite pricey and the materials aren't cheap either, and that's a whole lot of overlay.
That said, ick. I hate this sort of crap. It just seems cheap and uninspired. Plus it doesn't cover the entire surface. It can't by virtue of how it's applied, and ends up looking like someone just put a sticker on a box (which is essentially what it is).