I generally hate PC gaming recently due to the lack of a used market with DRM, most PC games can not be picked up used, which is a pain. I do think this'll be coming to consoles someday, but instead of punishing the gamer and treating them like a thief just for being frugal, why not put forth incentives for buying new over used, say a couple free DLC codes, free online play for 3 months etc..hell, I am even for the pay $5 for a code to play online.
...I think Nintendo has done a good job at this with the club coins thing, you can get some neat things, and only if you buy the game new.
DRM is coming to consoles soon, and its just one more thing to make you look like a thief. Let us hope DRM on consoles is more graciously implemented than some PC games like
BioShock, Sim City 2013, Assassins Creed II, Diablo III, among many others.